Our main objective was to strike a delicate balance between preserving the cherished essence of the original brand identity and infusing it with a fresh, contemporary design approach. To achieve this, we carefully combined elements of the brand’s handcrafted aesthetic with a modern type treatment and thoughtfully selected colours. This fusion allowed us to give the brand a contemporary edge while still retaining its authentic character.
When it came to the website, our aim was to create a modern and visually appealing design that showcased the exceptional quality of Cawley’s furniture offerings. Functionality and user-friendly navigation were paramount, but equally important was the ability to tell the brand’s compelling story, creating an emotional connection with customers.
Through close collaboration with the Cawley’s team, we successfully delivered a rebranding and website redesign that pays homage to their heritage while presenting their furniture and services in a fresh and engaging manner. The outcome is a cohesive brand identity and a captivating online presence that reflects the values and craftsmanship that Cawley’s Furniture stands for.
