Taking inspiration from the migratory Lapwing bird, which holds a cultural and ecological significance in Ireland and features prominently in literature, poetry, and folklore, we incorporated feathered shapes resembling the bird’s head feathers into the refreshed IAA identity. This redesign establishes a strong global presence while connecting to aviation and Irish heritage.
The IAA partnered with FABRIK for a comprehensive rebranding to reflect its commitment to innovation and leadership in aviation. We began with immersive workshops to understand IAA’s core values, mission, and vision. This led to the development of a robust brand platform, defining the brand’s promise and positioning.
Our design team created a modern, timeless logo embodying IAA’s dynamic nature and core values. The final phase involved a strategic rollout across all touchpoints, ensuring consistent and impactful brand experiences from digital platforms to physical environments.
