In recognition of their commitment to fostering a thriving and sustainable housing market, the RTB sought to revamp their identity and online presence. Fabrik were engaged to create a compelling visual narrative that would encapsulate the RTB’s mission. Through bespoke illustrations, Fabrik successfully conveyed the breadth and diversity of the RTB’s customer base, encompassing an array of tenancies ranging from apartments to semi-detached homes, rural cottages, and bungalows.
These illustrations transcend the mere depiction of residences; they embody the RTB’s vision of a rental sector that extends beyond the confines of home to embrace the broader community. By skilfully integrating elements such as office spaces, schools, and playgrounds, the graphics accentuate the vital interplay between work, home, and communal life. This portrayal illuminates the essentiality of creating an environment where individuals can not only reside but also thrive professionally and access essential amenities within their rental communities.
Including bustling commuter trains traversing the nation and street scenes enlivened with people tending to their lawns, signifies the profound connectivity that the RTB fosters across Ireland. The imagery effortlessly encapsulates the organisation’s nationwide scope, reinforcing a sense of unity and cohesion within the rental sector.
Fabrik’s artistic renderings go beyond mere aesthetics; they serve as a visual testament to the RTB’s unwavering commitment to safeguarding the rights of landlords and tenants alike.
